Quick marketing wins you can use right away

Standing out in today’s competitive market doesn’t require spending lots on advertising and marketing. Often, it’s the small, consistent steps which build trust and maintain customer loyalty. To keep business coming, follow our practical marketing tips and see the results for yourself.

• Build your social media presence
  You can use social media to your advantage, it’s free and it’s a great way to show off your talents. By sharing photos of your work, like the before-and-after shots, you can demonstrate your craftsmanship. Don’t forget to tag VELUX and use relevant hashtags to extend your reach and make your work more discoverable. Seeing your portfolio is a great way to build trust. What’s more, your account can easily be shared which means your work can travel fast.
  
  
• Put word of mouth and reviews to good use
  People trust people; a glowing review of a great experience will do so much more than an advert ever could. Ask happy homeowners to leave a Google Review or testimonial right after you’ve completed a job while the experience is still fresh in their mind. After doing a great job, they’ll want to give back and will be more inclined to take a few minutes out of their day to leave positive feedback.
  
  
• Make your badges visible
  Are you shouting enough about your certifications? Show off your VCIP and TrustMark badges, add them to your van, your uniform and marketing materials. They aren’t just logos, they’re ways of showing trust and they’re shortcuts to homeowner decision-making. Simply seeing a badge could be the difference between choosing you or your competitor.
  
  
• Run seasonal promotions
  Timing is important when it comes to home improvements. In the winter, homeowners are thinking about improving insulation and getting in more daylight, and in spring and summer, homeowners are thinking about making the most of the longer days and bringing in the fresh air.
  
  
• Nail the website basics
  Homeowners like to make sure their installers are legitimate, so they will inevitably Google you. If they can easily find your contact details on a website, then this will be enough to satisfy them. Again, this is a great place to reinforce trust with your VCIP and TrustMark certification badges.

You don’t need to go big on marketing, just take small steps, focus on one area a month alongside your day-today jobs. Little improvements such as uploading a photo onto Instagram of your most recent project or gaining a new review will make a big difference to your business. The more visible, trusted and professional you look, the more jobs you will win.