Smart businesses know TrustMark is their best tool – here’s why

TrustMark data shows that homeowners are 80% more likely to choose a tradesperson with a recognised certification. And TrustMark is the only UK Government-backed scheme for home improvement and installation work. The small badge on your van or website could be the reason a customer picks you over someone else.

Places to display your TrustMark badge:

• On your van, uniform, quotes and invoices.
  
• Add it to your website and email signature with something like: Proud to be a TrustMark Registered Business – the Government-endorsed quality mark.
  
• Explain what TrustMark means to your customers. A quick 10-second chat about what it means builds instant confidence.
  
• Keep your profile active on the TrustMark directory to help new customers find you and prove you’re engaged.
  
• Pin a social media post to the top of your profile with a photo of the badge and a short caption explaining why it’s important.

Displaying the badge helps reassure customers, builds confidence in your business and can give you the edge over competitors.

Why it matters to customers

It’s hard for homeowners to know where to start when choosing an installer. They worry about quality, reliability and value for money. When they see the TrustMark badge, it instantly tells them they can trust you.

Give it a go and see how it helps homeowners’ decision-making.

It makes smart business sense to show you’ve earned your certification through hard work and commitment to high standards. Let it work for you because when homeowners see your badge, they’ll likely become your repeat customers who spread the word.

We frame the entire message in the first sentence, proving ourselves before explaining ourselves.

Leading with data sets the reader’s expectations and focuses in on what matters most: certification influencing customer choices.

The 80% more likely figure is our anchor and the framing technique shapes the value of the certification. After reading it, the reader sees the certification is essential to success.