Promote your business on Instagram

See what your business account could look like, check out VELUX Certified Installer @robertsroofinguk 

Want to know how to achieve the same for your business? Follow these golden rules! 

1. Use focused hashtags 
   3-5 will give your post more visibility and categorise your post correctly so it matches your audience’s search intent. 

2. Create before and after Reels 

• Keep videos short and focused, ideally under 15 seconds  

• Show the before first, then the finished result  

• Add brief on-screen text explaining the work completed  

3. Use stories to show the human side of your business 

• Clips from a job site – show your progress  

• A quick introduction from a team member 

• Behind-the-scenes from inspections or training  

• Share customer feedback and positive reviews  

4. Display your VELUX Certified Installer status clearly  

• Add to your Instagram bio 

• Show VCIP branding where appropriate  

5. Keep your content consistent and professional  

• Be instantly recognisable – stick to the same colours, fonts or image styles 

• Choose quality over quantity  

High-quality roof window installations, strong before-and-after transformations and consistent professional branding will get your business seen – what are you waiting for?